+86-755-2372-2880
16/17F, Emdoor Building, No.8 Guangke 1st Road, Pingshan District, Shenzhen
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+86-755-2372-2880
16/17F, Emdoor Building, No.8 Guangke 1st Road, Pingshan District, Shenzhen
Clothing chain brand advertising machine
Project
Background
In the past two years, with the enhancement of corporate brand marketing awareness, the number of chain stores of most brands has grown rapidly, ranging from hundreds to three or four thousand. In the industry where market competition is intensifying, modern means and advanced technology are the magic weapon to defeat competitors. The client is a large global clothing chain brand with more than 8,000 stores worldwide. In addition to the original sales function, the client hopes to improve marketing, service, and comprehensive information release.
Challenges
- Consumers cannot obtain all pictures and text information related to products in real time and intuitively
- Large-scale and long-term printing of promotional materials increases the promotion costs of brands and products
- Consumers cannot obtain all pictures and text information related to products in real time and intuitively
- The information release cycle is long, the possibility of errors is high, and the waste of manpower, time and other resources is increased
- The stores are scattered and there is no complete management mechanism
Application
Introduction
In response to the needs of customers, Emdoor Information recommended an industrial tablet computer to be used as an advertising terminal in each store, which can support 10-inch and 15-inch screens. Each store is expected to install 20 to 30 of these terminals, which are quick to deploy, practical, convenient and fast, and can better provide corporate publicity, the latest product publicity, unified marketing, etc. for chain brands, bringing convenience to the operation of the entire enterprise.
Challenges
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Timely release of the latest shopping guides, products, promotions and other content information to make information dissemination more timely and efficientIn response to the needs of customers, Emdoor Information recommended an industrial tablet computer to be used as an advertising terminal in each store, which can support 10-inch and 15-inch screens. Each store is expected to install 20 to 30 of these terminals, which are quick to deploy, practical, convenient and fast, and can better provide corporate publicity, the latest product publicity, unified marketing, etc. for chain brands, bringing convenience to the operation of the entire enterprise.
- Improve personalized services, conduct all-round brand image promotion and product information promotion, and quickly change advertisements
- Reduce the comprehensive promotion costs of brands and products, increase popularity, and attract consumers' attention
- The same system background controls the advertising terminals of all stores or the advertising terminals of a certain store to ensure the synchronization of information release
- Help customers improve consumers' shopping experience, stimulate consumption, and thus increase their brand awareness and sales
